How do you validate messaging after the product has been launched?
2 Answers
Attentive VP, Product Marketing • April 16
Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can also use tools like Gong for this. We are setting up a Revenue Advisory Board who will help give feedback while we are developing the messaging then give feedback after using it in the wild
541 Views
ThoughtSpot Senior Director of Product Marketing • April 18
Quantitive metrics (see above answered questions) such as A/B testing, Website data, etc.
Combined with Qualitative feedback:
Sales feedback
Customer feedback
Analysts feedback
Social channels
392 Views
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