How do you validate messaging after the product has been launched?
2 Answers
Attentive VP, Product Marketing • April 17
Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can also use tools like Gong for this. We are setting up a Revenue Advisory Board who will help give feedback while we are developing the messaging then give feedback after using it in the wild
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ThoughtSpot Senior Director of Product Marketing • April 19
Quantitive metrics (see above answered questions) such as A/B testing, Website data, etc.
Combined with Qualitative feedback:
Sales feedback
Customer feedback
Analysts feedback
Social channels
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