How do you continue to innovate when your product team(s) have stalled and are no longer bringing new developments to the table?
1 Answer
Google Global Head of Marketing, Google Maps Platform • December 20
This is an interesting one where I'd want to understand more. Is the innovation slowdown temporary? What is the cause or strategy behind it? What are the expectations on your organization in light of this?
In many ways I see this as an opportunity for your team to step up as experts in the market and audience. What are the problems that your customer is facing that hasn't been solved yet, but could be with creativity using what you already have in market? I'd suggest pairing closely with your product managers, sales, customer success or other external customer-facing teams to understand what stories you could amplify.
1137 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Related Questions
Have you ever considered using a stakeholder empathy map? How much time and resources went into it? And how often do you think a product marketing team needs to refresh it? ThanksTips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline? What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?What messaging framework do you use?What are your favorite product marketing blogs and bloggers?How do you navigate your organization to ensure others know your work? What advice do you have no matter what level you are at (implying typically not everyone gets the same exposure if they do not manage a team)?