How do you balance developing messaging that's truly differentiated from competitors with what will resonate most with customers (assuming there is a trade-off to be made)?
1 Answer
Jeff Rezabek
IRONSCALES Director of Product Marketing • May 20
In my opinion, the messaging should focus only on what resonates most with the prospect. If you have differentiation, but the prospect doesn't care, or it's not resonating, it's not a strong enough differentiator, and it will likely weaken your messaging.
Look for other opportunities to differentiate or see if there is a way you can fold in the differentiator into "the how" of the main values that your prospects care about.
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