How do you approach your work geared toward individual users (B2C) vs. your B2B/enterprise customers?

Because product marketing is such a collaborative function -- we're like diplomats and glue between product-engineering-design, marketing, customer success, and sales (if you have it) -- I try to open up my "empathy reserves" for the various departments I'm going to work with.

If it's B2C, I think about product-engineering-design, customer support (dealing with thousands of tickets), and my friends in marketing.

If it's B2B, I think about all of the above plus the sales team (which is likely a newer department than the B2C ones and, therefore, they're probably struggling to get resources and having their voices heard).

Then, I think about how we're all going to work together to address the needs of these various customer segments, which often have different needs and like to be dealt with differently.