How do growth PMMs partner with growth PMs? What are the primary duties of each and what are the handoff points?

Growth product marketing managers (PMMs) and growth product managers (PMs) often work closely together to drive adoption and growth of the product. The primary duties of each role are different, but they are also complementary, and the handoff points between the two roles can vary depending on the specific product, market, and business context.

• The primary duties of a growth PMM are to understand the needs, challenges, and preferences of the target market, and to develop growth marketing strategies and tactics that are tailored to founded insights. Growth PMM can run experiments in the domains of positioning, messaging, content, email marketing, sales enablement, and cross-functional marketing campaign based on insights.

• The primary duties of a growth PM are to define and prioritize the product roadmap, and to ensure that the product features and capabilities are aligned with the needs and preferences of the target market and support growth. Growth PMM can run experiments in the domains of micro-features, micro-copy, CRO practices for registration flow, onboarding, product adoption flow, self-service flow, pricing pages, etc.

I think both roles can work very closely together, helping each other depending on the skillsets of growth PMM <> growth PM. I'm building our growth PMM function with deep cooperation with our PMs and it works for us :)