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How did you start your career in product marketing?

Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365January 25

You can say that I fell into product marketing fortuitously.

I started my career at Intel as a Technical Marketing Engineer (TME) role because I wanted to be customer-facing but my education was in Electrical Engineering and Computer Sciences. I took this TME role because I am very extroverted and love to figure out what motivates others. When I graduated, I was offered a Product Manager role (had no idea what that was at the time or how “hot” it would become) because of my degree and I really enjoyed the roadmap innovation, product planning and defining the features aspects of my role. However, what I enjoyed above all else was talking to customers about their pain points, presenting and demoing my product at industry events, and pitching the product in creative ways to specific customer types (what is known today as solutions marketing and industry marketing).

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