How can smaller companies discover what messaging/narrative really resonates?
1 Answer
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products • November 30
When I was at a small startup we would use email subject lines, webpage copy and CTAs, and paid media banners to test our message. It's a quick and cost-effective way to A/B test what resonates with your customers.
You should also always talk to your sales teams and see if your message/narrative resonates. They are the ones talking to customers all the time, and should be able to gut check what would resonate.
And last but not least, talk to your customers! Customers are your best message testers.
2786 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Axel Kirstetter
Guidewire Software VP Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Jon Rooney
Unity Vice President Product Marketing
Katie Gerard
Workhuman Head of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Madeline Ng
Google Global Head of Marketing, Google Maps Platform
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Enable VP of Product Marketing
Related Questions
How do you develop messaging that grabs attention in a crowded market?My CEO is always saying we are selling a commodity. How do you create messaging and positioning around something that is considered undifferentiated? What are your go to resources you use to gather competitive intelligence about other vendors? How do you compare your product features with those of others?Question 3How do you gain buy-in internally to pursue a category creation strategy?How do you create a feedback loop with customers and target audience to ensure that your messaging is hitting home?