How can smaller companies discover what messaging/narrative really resonates?
1 Answer
Jodi Innerfield
Salesforce Senior Director, Product Marketing Launch Strategy & Emerging Products • November 30
When I was at a small startup we would use email subject lines, webpage copy and CTAs, and paid media banners to test our message. It's a quick and cost-effective way to A/B test what resonates with your customers.
You should also always talk to your sales teams and see if your message/narrative resonates. They are the ones talking to customers all the time, and should be able to gut check what would resonate.
And last but not least, talk to your customers! Customers are your best message testers.
2783 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
Do you have a favorite "stack" or go to tools for staying ahead of competitors?What has been the most useful mechanism you have used to test messaging and determine the best message?What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?After you have developed messaging, how do you put it to practical use?Do you have a repeatable process you use to develop product messaging?What is the difference between "value proposition," "messaging," "pitch," and "story?"