Related Ask Me Anything Sessions
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Top Product Marketing Mentors
Ashley Faus
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Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
How do you think about pricing when going from a single product to a multi-product platform?How product marketing can initiate pricing and packaging conversations cross-functionally? Who all should be involved in a council to discuss and sign off?How do you tailor B2B buyer personas when your product spans multiple industry verticals? Can you share your experience or advice about buyer research? I'm thinking of what you could learn from decision makers before they've become customers.How does product and launch positioning and messaging differ?What are the different ways of testing the customer profiles and messaging for each profile?