Can you share some growth hacking tactics that work for boosting product adoption?
1 Answer
Marisa Currie-Rose
Shopify Director of Product Marketing • January 27
Some of the things I think about for boosting product adoption include:
- In-product notifications and promotions, starting first with onboarding and milestone-related campaigns
- Product and feature Cross-Sell and Upsell
- Co-marketing and partnership opportunities
- Email drip campaigns, including those that celebrate customer milestones
- Push notifications
- Organic social media outreach, namely featuring customer stories to ground in social proof
- Influencer marketing promotions with expiration dates
- Running A/B tests to determine the most effective marketing messaging and calls to action.
2128 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
How can I get into product marketing from my current technical sales/enablement role?
Suggestions for building out a Growth Product Marketing function in a fast growing early stage startup? Since this is not yet a defined role, any suggestions on how to partner with other departments (customer support, product, education)?How open would your company be to hire someone with category management experience for a PMM role? Lets say the person has worked on product development, GTM, sales enablement and campaigns for their category?How do you manage launches when the product team has a difficult time sticking to timelines?How much of your growth marketing tactics based around acquisition, and how much are they based around retention?How do I measure sales enablement success?