Can you share some growth hacking tactics that work for boosting product adoption?
1 Answer
Shopify Director of Product Marketing • January 27
Some of the things I think about for boosting product adoption include:
- In-product notifications and promotions, starting first with onboarding and milestone-related campaigns
- Product and feature Cross-Sell and Upsell
- Co-marketing and partnership opportunities
- Email drip campaigns, including those that celebrate customer milestones
- Push notifications
- Organic social media outreach, namely featuring customer stories to ground in social proof
- Influencer marketing promotions with expiration dates
- Running A/B tests to determine the most effective marketing messaging and calls to action.
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