As you move upmarket and towards more enterprise deals, how important is content in those longer and more complex deals?
2 Answers
GitLab VP, Product • November 21
This is a duplicate - linking to my response on another post.
[Alex, de-duping questions might be a good roadmap enhancement for you!]
https://sharebird.com/for-those-of-you-in-more-complex-sales-targeting-larger-companies-what-are-the-go-to-pieces-of-contentcollateral-that-you-encourage-sales-to-send-more-specifically-what-do-you-like-to-send-to-help-a-user-convince-their-economic-decision-maker
753 Views
As someone who has only worked with enterprise level clients, content is the duke. More important than content is the sales process. (using the same anology - sales process is king) The sales process should be mapped to the buying process, which will dictate the type of content to be used for the situation as well as for buying persona.
584 Views
Related Ask Me Anything Sessions
Customer.io Chief Marketing Officer, Jason Lyman on Developing Your Product Marketing Career
Google Marketing Head for YouTube & Android Spanish LATAM, Martin Raygoza on Product Marketing Career Path
Zendesk Senior Director, Product Marketing, Candace Marshall on Product Marketing Career Path
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Related Questions
The business world is shifting greatly towards delivering exceptional Customer Experience (CX) and most Product marketing departments are being aligned with the CX teams to delight customers. Would you advice a product marketer to get certification in CX if they wish to grow in their field? What is the best way to practice Product Marketing on your own project? And what online resources you recommend? Thank you!What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help? What team structures have you explored, and which do you recommend?What do you enjoy most about Product Marketing? What do you dislike?What type of skillsets and experiences do I need to build in order to strengthen my career and move from being a Sr. PMM to Director level and above? What type of leadership career tracks do you see people continue their careers?