When is the right time to add a growth product manager on the product management team?
2 Answers
Uber Uber Head of Growth Programs, Riders • January 26
During the initial stages of the product (launch/product-market fit), the product manager is responsible for Growth. If you broadly think about the different product stages - as MVP, then Product-market fit and then scale. I would recommend adding a Growth product manager when you are ready to scale.
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Adobe Senior Director of Product Management, 3D Category • December 6
The right time is when you feel you are stretched too thin to grow without it. A good signal is when the product is growing super fast, and stakeholders start to be misaligned on the different topics to tackle.
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What KPI's do you share with core product managers? How do you divide responsibilities for these KPI's?How is the role of product growth manager different from other product managers?How would you define product-led growth?How do you identify which experiments to prioritize first?Can you go over your interactions with other teams (Data, BI, etc...) to obtain the data you need to steer your product? Or do you discover your own data and build your own insights independently?What tools do you use for measuring product-led growth?