How would you define product-led growth?
1 Answer
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, Riders • January 27
Product led growth is evolving as a new principle within many organizations. The concept is to build an amazing user experience that does all the growth. You are not considering user experience and design after building the functionality. It is a key requirement to ship the experience rather than just functionality. This also means that you continuously analyze data on engagement and conversions and constantly make changes to improve all these metrics.
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