What are the commonly shared responsibilities between product management and product marketing?
Carrie Zhang
Square Product Lead • February 1
- Revenue, P&L ownership.
- Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys.
- Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual).
- Pricing and packaging. At Square, PMM is the ultimate DRI.
1566 Views
Top Product Management Mentors
Poorvi Shrivastav
Meta Senior Director of Product Management
Anton Kravchenko
Carta Sr. Director of Product Management
Krishna Panicker
Airbase VP Product
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
Marion Nammack
Braze Director of Product Management
Ajay Waghray
Udemy Director of Product Management, Consumer Marketplace
Tom Alterman
Notable Head of Product
Lizzy Masotta
Shopify Senior Product Lead
Boris Logvinsky
Vanta VP Product
Jacqueline Porter
GitLab Director of Product Management
Related Questions
Is it easier to get into a PM role or a PMM role?How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?How different are the product management KPIs from the product marketing KPIs?What are the most valuable things a PMM can give PM to improve product development, discovery and go to market but not limited to those? I feel the relationship is imbalanced since the PMM consumes more from PM than it gives back.From your experience, what are some best practices for product managers and product marketing managers to work together effectively?Should product marketing report to product management or marketing?