What are the commonly shared responsibilities between product management and product marketing?
Square Product Lead • February 1
- Revenue, P&L ownership.
- Customer discovery. Our PMs and designers tend to lead more qualitative research while our PMMs tend to lead more quantitative surveys.
- Product strategy. At Square, PM is the ultimate DRI (Directly Responsible Individual).
- Pricing and packaging. At Square, PMM is the ultimate DRI.
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Related Questions
From your experience, what are some best practices for product management and product marketing to work together effectively?How different are the product management KPIs from the product marketing KPIs?How does your company define the difference between Product Management and Product Marketing teams? How do the responsibilities differ?Who should own pricing? Product management or product marketing? And what role should each play?Is it easier to get into a PM role or a PMM role?Should product marketing report to product management or marketing?