How different are the product management KPIs from the product marketing KPIs?
Chainguard Senior Director of Product Management • July 13
In general, PM KPIs tend to be further down-funnel and PMM KPIs are further up-funnel. PM's KPIs are about utilization / adoption of products or features, including repeat usage ("stickiness" or "MAUs/DAUs"). PMM's KPIs are about clarity & effectiveness of messaging and positioning, which you can measure with metrics like message pull-through on launches, inclusion in analyst reports, progression through stages in the customer's consideration journey particularly the later ones, etc.
979 Views
Related Questions
At what point do you pull in the product marketing team while working on a new feature enhancement? What advice would you give to a product marketer looking to transition to product management, or vice versa?What are the commonly shared responsibilities between product management and product marketing?Should product marketing report to product management or marketing?From your experience, what are some best practices for product management and product marketing to work together effectively?What are the most valuable things a PMM can give PM to improve product development, discovery and go to market but not limited to those? I feel the relationship is imbalanced since the PMM consumes more from PM than it gives back.