How is your PM team structured? Are some PMs focused on B2B and others on B2C or the same product line or does one PM work on both?

This ends up being a function of what company you work for and what industry/domain your company is in. As a general principle, your organizational chart should always reflect the vision and strategy that your company is working on, not the other way around. Otherwise, you risk shipping your org chart. I’d recommend that you don’t figure out resourcing and organization until you know what you are solving and why. Once you have that, then you can determine what structure sets your teams up for success. And then you can align your organization on goals and problems to build a culture of collaboration and healthy debate.

How I’ve seen it work:

I”ve worked in B2C 2-sided marketplaces that are post-product market fit and in these organizations I’ve typically seen product pillars around:

Growth: Focused on growing the top of funnel - acquisition, activation, SEO / SEM, etc.

• Demand-side Core products: focused on end-user engagement and retention on the demand side
• Supply Side Core products: focused on a high quality and scalable supply pipeline
• Platforms: focused on capabilities that users need as table-stakes: payments, search, identity, marketing channels, etc

This is gross oversimplification, but these are broad areas that teams need coverage around. And depending on the company and teams, these could break down into sub-teams. You could also have other verticals and focus areas.