Do you recommend developing deep focus in B2B or B2C PM work? Are skills transferable? When you look for a candidate do you look for B2B or B2C experience specifically?

I would suggest starting a with reflection about your long-term goals. Spend time to create a vision for where you want to go, identify the milestones to get you there, and the experiences that support that journey. That clarity can help guide your decision about focusing in one segment, industry, etc.

The fundamental product skills will serve you well in either role. When I look at candidates I focus on the type of work they owned and what results they drove. For example if I was hiring for a role focused on bottom-of-funnel conversion, I'd consider the skill-set (from B2B or B2C) to be applicable to the different segments. Beyond the experience however, I am also look for evidence of continuous learning and growth, a sense of curiosity, and how someone incorporates customer insights and data into their decision-making.