Which pages of a website are the best ones to welcome incoming traffic?

The best pages to welcome incoming traffic depend on your goals. This will largely be based on how the individual pages are SEO optimized. Generally speaking, these are the pages you’ll find get more traffic:

• Homepage: This page will most likely get the bulk of your branded traffic. It should function as a guide for why users should care and how you can best support them, funneling them to the appropriate next page.
• Landing pages: These pages are more tailored and will most likely outrank other pages for specific queries. The CTA will support the goal of the page.
• Blog: Similar to landing pages, your blog will capture much of the long-tail incoming traffic.
• About us: To build trust and transparency, have a robust about us page that establishes your area of expertise.
• Contact us: Depending on your business, your contact us page allows visitors to have a way to get a hold of you (e.g., support).

Because visitors enter your website from a variety of entry points, you should build every page as though it is an entry point, each with a clear purpose and desired outcome.