Which event management platforms and tools have you found most effective for streamlining event logistics and tracking performance?
1 Answer
Salesforce Vice President, C-Suite Marketing • May 24
Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Salesforce CRM, Slack, Tableau). For event logistics and project management towards an event, we primarily use Google spreadsheets and Quip. We've also explored Asana to support this as well. We also have our go to agencies and vendors for event production and work with them via Slack.
Given how big our event portfolio can be across the company, we have a Tableau dashboard that allows us to see which events are coming up. We also have a self-serve pre-event and post-event Tableau dashboards for our event leads to pull performance.
367 Views
Related Questions
If you feel that the most effective fundamental channels vary from strategy to strategy, then how would you differentiate between channel options to choose the best tactics for a particular play?What KPIs and metrics can you recommend to use to measure the demand generation function + content marketing function?Do you use intent data in your ABM model?When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?What are the key strategies and tactics used in growth marketing?What criteria do you use to select events that have the highest potential ROI?