Question Page

Which event management platforms and tools have you found most effective for streamlining event logistics and tracking performance?

Kexin Chen
Kexin Chen
Salesforce Vice President, C-Suite MarketingMay 24

Despite working at a Fortune 500 company, we're relatively simple. We use a good amount of our own technology (IE: Marketing Cloud for invites at large scale events, Salesforce CRM, Slack, Tableau). For event logistics and project management towards an event, we primarily use Google spreadsheets and Quip. We've also explored Asana to support this as well. We also have our go to agencies and vendors for event production and work with them via Slack.

Given how big our event portfolio can be across the company, we have a Tableau dashboard that allows us to see which events are coming up. We also have a self-serve pre-event and post-event Tableau dashboards for our event leads to pull performance. 

...Read More
367 Views
Top Demand Generation Mentors
Liz Bernardo
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas
Erika Barbosa
Erika Barbosa
Counterpart Marketing Lead
Nicolette Konkol
Nicolette Konkol
Morningstar Global Head of Demand Generation
Matt Hummel
Matt Hummel
Pipeline360 Vice President of Marketing
Joann Guo
Joann Guo
Spotify Associate Director, Growth Marketing
Andy Ramirez ✪
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Sheridan Gaenger
Sheridan Gaenger
Own VP of Growth Marketing
Keara Cho
Keara Cho
Salesforce Sr. Director, Field Marketing
Micha Hershman
Micha Hershman
JumpCloud Chief Marketing Officer
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation