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What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?

Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, WebrootDecember 21

My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and build your team, along with the desired outcomes. I’ve worked in various demand generation team structures. What structure do you need to support your goals?

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