What is your 30-60-90 day plan when you go into an org with the intention of setting up a demand generation function for the first time?
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • December 22
My recommendation for this type of 30-60-90 day plan is to take a blended approach based on my responses below. The foundational work does not change. What does change is the hiring needs to support your plan, associated costs, the ability to clearly articulate how you would like to structure and build your team, along with the desired outcomes. I’ve worked in various demand generation team structures. What structure do you need to support your goals?
- What do you think about your first 30/60/90 day goals when coming in as the Head of demand generation in a startup that didn't have demand gen managers before?
- What are some examples of "quick wins" you should aim for in the first 90 days?
- What's your best demand generation 30-60-90 day plan to make a big impact at a new company?
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Related Questions
What is your advice for creating and/or improving the demand generation process when joining a small but growing team?How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?What's your best demand generation 30-60-90 day plan to make a big impact at a new company?How does demand generation differ between a small and large company?How do you coordinate and work cross functionally with the product marketing team to create commonly shared KPIs?What are some templates/resources you'd recommend as a jumping-off point?