How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?

When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as:

• Tracking and reporting infrastructure. You may need to do some infrastructure work such as setting up additional tracking and reporting. This is something I would absolutely start to tackle in your first quarter as it most likely will extend past the first 90 days.
• Education and addressing questions. You may have to have more educational conversations with your colleagues if there haven’t been previous demand gen managers. Be prepared for this and approach it from a thoughtful frame of mind.
• Documentation. You may find you have to document processes more in the absence of already established documentation. It’s helpful to start as you are going through the motions yourself.

This is an exciting position to be in because you can be a part of the foundational work that needs to happen. Building a function is very rewarding and will make a huge impact on the business.