What are the top 3 things that will provide value to C-Suites as a demand generation manager?

Without knowing more about your specific industry, go-to-market motion, and company maturity, it's challenging to provide a definitive answer. Generally speaking, there are a few key questions that can provide value to C-Suites depending on your context.

To demonstrate value to C-Suites, it's important to speak their language and show how your efforts impact the desired business outcomes. Some possible questions to consider are:

• How do your efforts contribute to revenue growth or cost savings?

• What is the payback period for acquisition costs?

• What is the conversion rate for key metrics, such as lead to opportunity or sign up to activation?

It's important to tailor the information you provide based on the audience, whether it's the CMO or CEO. By answering these questions meaningfully and with clarity, you can demonstrate the effectiveness of your demand generation strategies and show how they contribute to the company's overall goals.

Here is a related question I answered:

What do demand generation managers get wrong when trying to influence the C-Suite?