For demand generation interviews, what are helpful resources you'd recommend and types of questions to prepare for from both hiring managers and cross-functional partners?

The key to this question is to review a variety of resources from different perspectives to form your own viewpoint. Based on my experience, this method has proven to be the most effective for me.

Here are three resources that include several interview questions for inspiration:

• 100 Demand Generation Interview Questions for You
• What Does a Demand Generation Manager Do? (And How to Become One)
• 31 Must-Ask Interview Questions for Marketing Jobs

Also, I challenge you to think outside of the box of the standard interview questions. While you should be familiar with these types of questions, try to expand your curiosity further. Identify ways to express how you can deliver value and questions to get to the core of the information that matters to you to make an informed decision.

I find interviews to be the most successful as a hiring manager when I prep the questions I want to ask in advance. For a 30-minute interview, I'll have 6 or 7 questions ready to go. These questions are a mix of situational questions "Tell me about a time when..." and more general questions around the person's goals, strengths and weaknesses, and achievements.

I'll also ensure that any cross-functional partners in the process have a good understanding of the seniority of the ideal candidate we are expecting and what to focus on for their interview time. For example, a sales interviewer can focus on sales collaboration and partnership, while a marketing operations interviewer can focus on skills around analyzing data.

If I'm ever blanking on good questions, a quick google search and perusing a few blogs usually gets the ideas flowing.