What are the most important Demand Generation skills or perspectives that others inside an organization could benefit from that would improve their day to day work?

There are several skills or perspectives that others could benefit from, but I'll focus on the top five. These are applicable across an organization, from sales to customer success.

1. Customer-centric mindset: This is first and foremost. It's critical to meet your customers where they are. Speak to customers regularly. Qualitative feedback from customers is often undervalued.
2. Experimentation mindset: Don't let perfect be the enemy of good. With a testing mindset, you can move faster and drive desired outcomes sooner.
3. Data-driven approach: I highly recommend pairing data with qualitative customer feedback. The two create the perfect storm of actionable insights.
4. Storytelling and narrative: It's important that marketers can tell a story. However, this is more of a human element. People remember things more when told in the form of a story.
5. Collaboration: You can drive business outcomes faster as a collective. Stakeholder management will aid in driving collaboration and progress.