What key metrics and KPIs do you track for success with enterprise clients?
1 Answer
Wynne Brown
RocketReach VP of Sales & Customer Success • April 12
The only standard metrics or KPIs I can provide to you for tracking success with enterprise clients are meta metrics and meta KPIs: how do you measure the value of your product? All metrics and KPIs should focus on how a customer will know the ROI in your solution is worth it. Tracking activity metrics or touchpoints serves you to know your staff isn't lazy... but it does NOT measure success if you are looking at success as answering these questions: what value has the customer received? what organizational goals are supported by our solution? are we making our customer a hero or a zero in their role?
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