What are some KPIs that you find over-hyped and/or unimportant?

The importance of KPIs might vary from organization to organization and between the respective goals or objectives. It makes more sense to have continued or enhanced metrics than just focusing on the initial level of evaluating a particular KPI.

Usage / Number of Logins - It helps us delve into product adoption. However, it does not entirely reveal the depth and breadth of adoption. It definitely doesn't correlate with the business outcome. My suggestion is to depend on multiple measures, but the whole and sole represent adoption.

CSAT - Some organizations consider CSAT a critical metric, but in my opinion, CSAT helps us explore a particular resolution or service and doesn't add to the long-term value quadrant. How about measuring the impact and working through mitigation risks for the longer-term value and loyalty?

CES - Customer Effort Score helps us evaluate the effort minimized and is dedicated to that ONLY. How about you include a blend of experience/advocacy related to it? Combine NPS and CES for a broader context.

Ultimately, always define meaningful metrics or KPIs that align with the organization's goals, keeping in mind the long-term value, and sustain them.