Where do you see the future of revenue operations heading? What skills will a future revenue operations manager need that he/she doesn't have today?

Here are my predictions for the future of Revenue Operations:

• Integration of Sales, Marketing, and Customer Success: Revenue operations will involve breaking down silos between sales, marketing, and customer success departments. A unified approach will ensure seamless collaboration and consistent messaging throughout the customer lifecycle.

• Advanced Analytics and Predictive Modeling: RevOps will leverage advanced analytics and predictive modeling to forecast revenue, identify trends, and optimize pricing strategies. AI-driven tools will help businesses make data-driven decisions to maximize profitability.

• Customer-Centric Revenue Strategies: Businesses will focus on understanding customer needs and preferences to tailor their revenue strategies. This includes personalized pricing models, subscription-based services, and add-on offerings that enhance the customer experience and increase revenue streams.

• Focus on Customer Retention: While acquiring new customers is essential, retaining existing customers will be equally crucial. RevOps will work on strategies to enhance customer loyalty, reduce churn, and increase customer lifetime value through personalized retention initiatives.

• Agile and Adaptive Strategies: RevOps teams will adopt agile methodologies to quickly adapt to changing market conditions and customer demands. Flexibility and the ability to pivot strategies rapidly will be essential in the dynamic business landscape.

Regarding the skills needed, my hope is most Revenue Operations leaders have these soft skills (they just get applied differently) around adaptability, problem-solving, process optimization, etc.). But I think we will see the need for stronger hard skills around data analytics/modeling and financial analysis - getting into the FP&A data and planning to properly model and plan (and adjust the plan) is going to be critical. I think FP&A and RevOps are going to become even closer partners in the future.

The future of revenue operations is leveraging AI (predictive & generative) to accelerate organizational growth by making reps more efficient and effective with AI powered insights, automation and scale ! With AI today, revops is best positioned to Automate/eliminate the repetitive, orchestrate the customer's journey with real-time insights and execute organizational strategy with engaging experiences both for customers and reps! 

With this lens, educating self on AI and understanding how to leverage AI to design powerful experiences for the organization ,to drive revenue growth will be a valuable skill to have! With the pace of innovation, having a mindset to continuously invest in learning is also important!