What metrics and KPIs are both Marketing and Sales tracking for lead performance?
ClockWise Head of Revenue Operations • May 28
Marketing should be focused on campaign performance by checking qualification rates of leads by campaign, cost of acquisition per lead, average revenue brought in from qualified leads, and growth of leads by source. There should be a focus on driving more leads with high ROI while maintaining qualification rates. Sales should be focused on speed to lead and improving sequence performance to drive higher qualification rates. Marketing and sales should report and talk about these metrics openly to see what campaigns are worth investing further or which should be deprecated.
383 Views
Related Questions
What are some ways that junior and newer revenue operations managers can get greater exposure to the C-Suite?What do your interactions with the C-Suite look like on a regular basis?Marketing and sales don’t understand the reasons that drive lost renewals and they just seem to blame CS. How can revops help align with all departments so that we can all work together to understand the challenges facing renewals?What are some tried and true strategies to drive alignment cross-functionally for a remote team?What's a good way to approach decisions that other teams feel they should own vs. Revenue Operations feels they should own?How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?