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Product Marketing Market Research

Pricing and Packaging

Pricing and Packaging

How are pricing and perceived value of a product related?

2 Answers

How do you roll out pricing and packaging for a new product launch?

10 Answers

What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company?

Please share your experiences from successful efforts and also the launches that didn't go well. Any tools/templates that worked for your teams?

6 Answers

What tactics do you use to build trust, credibility, and relationships with stakeholders during your first 90 days What questions do you ask of stakeholders during your 1on1 with them?

1 Answer

How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?

B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise

1 Answer

In your role working as Product Manager & Go-To-Market or working with PE/VC/pricing consulting firms on company valuation & market assessment, whats your go-to resource with frameworks & examples to conduct B2B pricing power assessment for a product?

6 Answers

What should I include in my product marketing budget?

I already have things like Customer Visits, a Sales Enablement / Content Management tool, SKO, pricing model consulting.

8 Answers

What made you decide to choose Product Marketing over Product Management?

4 Answers

Can you explain what anchoring is and how product marketers can use it in their work?

1 Answer

What do you find most challenging about launching a new product that is also your company's first product?

5 Answers

I would love to take classes on pricing and strategy. Any recommendations? These can be multi-week long classes as well as day long seminars. I am senior product marketing professional looking to strengthen my skill set.

4 Answers

How do you define your ICP attributes when serving multiple markets, segments, varying levels of price sensitivity where typically the buyer profile is the same?

4 Answers

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