Do customers actually use data sheets in their purchase decisions, and if so, what key information do they find most valuable?

This is a good question and one that is likely debate-able. I don’t think I’ve seen evidence to prove this one way or the other. However, being part of a global software company with a widely international customer base, my observation has been that certain markets like data sheets over others.

Typically a data sheet is useful to provide an overview of the product’s features, specifications, and benefits. They help customers make informed decisions by offering detailed and relevant information at a glance. The key information that customers find most valuable in data sheets includes:

• Product specifications: Details on what comes with it, supported platforms, and integration capabilities with existing tools

• Key features and benefits: Overview of unique features and differentiators, along with the business benefits of each

• Customer testimonials: Success stories from customers that have implemented the software and realized significant improvements in efficiency

• Pricing and packaging information (with key market currencies listed)

• Support information: Clear outline of the support options available, including 24/7 technical support and comprehensive user manuals (optional)