Who is better suited for a customer marketing role compared to a traditional product marketing role?

The best candidate for a customer marketing role is someone who has a strong understanding of the customer and is able to create campaigns and programs that meet their needs and drive engagement and loyalty. Customer marketing focuses on developing and executing programs that enhance the customer experience, increase customer satisfaction, and drive growth.

On the other hand, a traditional product marketing role requires understanding both the customer and the product and developing and executing go-to-market strategies that drive demand for the product. This person should have a strong understanding of the competitive landscape and market trends and excellent communication and presentation skills.

Both roles require different skills and expertise, but both are essential for driving growth and success for a company. The best candidate for a customer marketing or product marketing role will depend on the specific requirements of the role, as well as the strengths and experience of the candidate.