Who are the critical partners/stakeholders in the organization for industry PMM?
1 Answer
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • August 15
Other than everyone?
Product and UX - To highlight industry-specific opportunities for roadmap or positoning
Sales - To help them drive better discovery, solution positioning, and credibility with a customer
PMM - To pressure test messaging and inherit the best, most compelling value props they have
Customer Success - drive renewals and critical vertical customer stories to drive growth
Execs - You need great storytellers who "love" your vertical, even if they're not deep.
Demand Gen - To make sure you're properly targeting and communicating with vertical buyers
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