Which companies are known for best-in-class Customer Marketing?
1 Answer
Chameleon Co-founder & CEO • February 4
I haven't surveyed the field, but as a consumer / customer, I find Uber and Lyft to do a good job; especially because they use the real-estate within their products to effectively notify me of product changes, upcoming promotions and company news.
I never read the emails from these, but I am in the app regularly, and if you can leverage your captive audience within your platform, then they are best primed to act upon any marketing or information you present.
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