What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role.
Francisco M. T. Bram
Albertsons Companies Vice President of Marketing • March 24
There are three key types of interviews you should consider preparing for when applying to a small or big tech company:
· Product marketing core competency interviews
· Behavioral interviews
· Case interview / portfolio review assignments
The skills companies look for are consistent, but each company assesses candidates slightly differently. For example, a company like Uber may lean on case study interviews (e.g., "How would you enter a new industry vertical…?") while a company like Amazon does more behavioral questions aligned with their cultural principles.
Regarding resources I recommend, I wrote a few articles about how to prepare for PMM interviews. See below:
1) Product marketing interview preparation tips
1387 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What are the most important soft and hard skills Product Marketing Managers can build to become successful in their field going forward?How do you ensure that product marketers you manage are creating great messaging, and hitting the right milestones?Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?Have you taken this course (productmarketingbootcamp.com)? I am looking to hone skills/knowledge in product marketing. Coming from content marketing and marketing ops, it hasn't been as easy to merge into PMM. Any other course recommendation is appreciated too!How does sales enablement change when you go from selling a product to selling a platform? I'm looking for tips and advice on building an effective buyer journey:
Do you have any insights on how to effectively map and orchestrate a learning->buying cycle, considering a B2B Saas Product?