What's an example of a company that you think does product marketing really well?
1 Answer
TripActions Global Director, Business Strategy and Comms • September 19
Great question! In general, I don't think of product marketing as separate from the overall consumer-facing experience because that's what we're all doing at the end of the day (whether your audience is consumers or businesses). The best in class for me is Apple. I know, what an original answer! :) I am a self-professed Apple fangirl. When you build great products and market them well, it can be a magical experience for the consumer. They do a great job of focusing on key benefits and making it dead simple for people to do the thing they want to do when using an Apple product.
Other companies I think do a really great job - MailChimp, Intercom, and of course, I have to give love to Instagram and Slack.
Outside of tech, I love Nike.
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