What tools do you use to track and determine the effectiveness of your published product marketing content (white papers, case studies, data sheets etc)?
2 Answers
I would use tools like DocSend, HighSpot, ShowPad if you want to measure effectiveness for sales. For white papers, I think more than sales enablement tools, downloads on websites and web traffic are also good metrics for success.
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James Winter
Telescope Partners Head of Marketing • December 1
I think this has been asked elsewhere already but I use Docsend and love it.
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