What resources would you recommend for a performance marketer who works closely with product looking to pivot to PMM?

Former Performance/Growth Marketer here! Here is what I did when I was looking to transition into Product Marketing:

• Listen to product marketing podcasts to learn from other's experiences (check out Women in Product Marketing, Thrills and Chills, and the other podcasts from PMA and Sharebird)
  

• Read articles online (Product Marketing Alliance is a great place to start) – if you're a member you can also access old webinars/conferences that are packed with helpful information
  

• Rewrite my resume – and do it a few times – to connect my current tasks to product marketing (did you run messaging tests, how did you do customer segmentation, etc.)
  

• Practice writing! I started by publishing articles on Medium, but you could post on LinkedIn, Substack, find freelance work, etc.
  

• Find templates and practice filling them out to understand the strategy behind messaging, positioning, GTM, etc.
  

• Follow product marketers on LinkedIn – engage with their posts, reach out for a coffee chat, resume reviews, etc.
  

• When you get interviews, practice speaking about your experience beforehand. Also, know that it may take quite a few interviews to get an offer
  

• Look for product marketing roles in the industry I'd been working in – ultimately I was able to transition to a PMM role by finding a company in the same space I did my performance marketing role

Hope this helps!

this is a good reference for a PMM book - quite new

https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/

also read about Product Management - https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/

On positioning:
the classic: Positioning from All Ries, Jack Trout
the newer: Obviously Awesome - April Dunford