What is the brand's involvement in a new product launch by (product by acquisition) and what's product marketing's?
Coro Head of Product Marketing and Documentation | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 15
Everything delivered external to your company should be properly branded, which means that as a product marketer you should ensure that you understand your company's branding guidelines and/or procedures.
Beyond that, branding doesn't have much involvement in product launches; typically these are owned and led by product marketers in collaboration with other Marketing teams aside from branding.
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