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What does good instructional design look like?

Oftentimes, Sales has short attention spans, and it can be a challenge to cover all they need to know around a product launch, competitor update, pricing change, and more
Amanda Groves
Amanda Groves
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, AppsemblerAugust 9

Great question! Good instructional design is like the secret sauce that makes learning not only effective but also enjoyable. Picture this: you're crafting a recipe for the best chocolate chip cookies ever. You need the right balance of ingredients, the perfect baking time, and a pinch of love. Well, instructional design is a lot like that, minus the cookies (unfortunately).

First off, you gotta know your audience. Just like you wouldn't make spicy curry for someone who can't handle the heat, you shouldn't design a lesson without understanding who you're teaching. Are they beginners, experts, or somewhere in between? What's their learning style? Get cozy with your audience, and you're on the right track.

Next, let's talk about organization. Ever tried to find your favorite pair of socks in a messy drawer? Frustrating, right? Instructional design is all about structuring your content in a logical and easy-to-follow way. Start with a clear roadmap, break things down into bite-sized chunks, and sprinkle in some engaging visuals (the people love gifs and memes!) or examples. Think of it as setting up a smooth scavenger hunt for knowledge.

Now, we can't forget about interaction. Imagine sitting through a three-hour lecture without a single chance to raise your hand or ask a question. Yawn, right? Good instructional design gets learners actively involved. It's like having a conversation with your audience – toss in discussions, quizzes (kazoo is a great tool), activities (break outs, role playing), or even a virtual high-five. Keep 'em engaged, and you'll keep 'em learning.

Last but not least, feedback is your BFF. You know how you appreciate your friend telling you when you've got spinach in your teeth? Well, learners need that too, but for their brains. Constructive feedback helps them know what they're nailing and where they can improve. It's like having a personal coach cheering you on and guiding you toward victory.

So, to sum it up, good instructional design is all about knowing your crowd, organizing like a pro, getting people involved, and providing helpful feedback. Mix those ingredients together, bake at a creative temperature, and voilà – you've whipped up a delicious, effective learning experience. Happy designing! 🎉

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