What are your go-to strategies to keep the product top-of-mind beyond the initial launch?
1 Answer
First, be prepared to sound like a broken record and repeat your messaging multiple times across different occasions, channels, and stakeholders.
Second, share wins internally. Ask reps to share how they successfully sold to their customers. This is usually best arranged by a sales leader and at a sales team call or email.
Third, publish external-facing customer stories to show the value the product can bring. Be deliberate about seeking new stories that cover new use cases, product capabilities, industry & persona.
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