What are the key questions you like to ask and why? How would the proper answers to your questions look like?
1 Answer
Rekha Srivatsan
Salesforce Vice President Product Marketing • April 20
For more senior roles, I'd ask more about their decision-making skills around the team and PMM. For example:
- Tell me about a time when your product launch budget was cut by half. What did you prioritize and why?
- You have 2 great team members both looking to grow their careers and you can promote only one. What factors do you consider in this decision?
- Tell me about one of the products that you worked on that was not successful. What did you learn from that experience?
For more junior roles, I'd ask about their marketing experience. For example:
- Your fav marketing campaign and why?
- You launch a new feature and there Is low adoption by your customers. What data would you evaluate and how would you respond?
- What do you think about the messaging on the website. One thing you like and one thing you don't like?
1464 Views
Related Ask Me Anything Sessions
Square Global Product Marketing Lead, Add On Products, Kevin Zentmeyer on Product Marketing Interviews
Mode Director of Product Marketing & Customer Marketing, Christine Sotelo-Dag on Product Marketing Interviews
Klaviyo Former VP-Product Marketing, Sahil Sethion Product Marketing interviews
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What is the most common mistake you see from product marketers during their job interview?How do make sure the resume appeals to the hiring manager for a product marketing role?What advice would you give to entry-level product marketers? What are the SaaS you think is doing product marketing exceptionally well globally and it's competitors and also please explain how is the one able to stay ahead than the rest?What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help? I am hiring junior product marketers.
Hiring someone with experience is easier often as they have something relevant to talk about.
I am hiring a junior / near fresher. So, no product marketing experience is expected. What things do I look out for? What questions do I ask? Any assignment that you can suggest?