What are the 3 skills you use most often in your role as a product marketer?

As a product marketer, the top three skills I use are:

• Being curious and not being afraid to ask questions: Curiosity is so critical for product marketers, especially when it comes to the products and features that we're responsible for. The more you understand about your area, the better you can identify what are the parts that will matter most for your customers and your field team. Never be afraid of asking "why" many many times.

• Problem solving: One of my favorite parts of this role is being able to create and own the go-to-market strategy, which means working with all different parts of the business to be successful. This means you're often dealing with complexity and ambiguity, so being able to problem solve and find ways to continue to lead your area forward is critical.

• Communications, especially writing: A good product marketer is a storyteller at heart. You need to be able to take a bunch of features and functionality and turn that into a story that matters to your audience. Having strong writing skills to fall back on is great to help you refine the story, get buy in internally, and land it externally.

To be a product marketer you will need different skills but these are my must-have skills:

1. Customer Insight knowledge: Make sure you really understand your target customer. And make sure you fall in love with the problem you are trying to solve and not with the solution. This means no matter the product you are launching you should always go back to answer how you are serving your user or customer. 

2. Strategic Thinking: You must have a strategy in place and make sure you understand market trends, competitor positioning, and customer needs. 

3. Cross-functional Collaboration: Product marketers are the bridge between different teams within an organization. Your goal should be to ensure effective collaboration to ensure alignment on product goals and go-to-market strategies