What advice would you give to someone interviewing for a product marketing position with no product marketing experience?

Outside of regular prep, read the description and identify what they are most looking for. I sometimes like to copy-paste the description into a word cloud tool: https://worditout.com/word-cloud/create to see what are the most commonly used words and make it point to speak to those in my interview.

Going into the interview, you need to have 5 stories you want to make sure you hit that are extremely relevant to the role even if the interviewer doesn't ask for it. Ex: If the role is very competitive research heavy, come up with 2-3 unique instances from the past where you had to do research from multiple places and present your output. 

An interview is a qualifying sales call. You need to understand what product the team is trying to solve with this role - Ask the recruiter and hiring manager that question. Then pitch yourself as the solution to that problem with relevant examples and proofpoints. Good luck :)

1. Don't give up. Some hiring managers will "see" you and some won't. 

2. Make sure you've done learning and have a very clear understanding of what it means to be a PMM on a day-to-day basis

3. Organize your CV based on skills - consider: get a professional to help or use an AI system 

4. Include your knowledge of PMM in your cover letter and/or personal note AND always make sure you include one of those. Be short and concise and highlight why and what you know about the role 

5. Use all the above when interviewing 

6. If you get a test, put more effort in it than you usually would. Even if it doesn't get you the job, it will give you more knowledge and experience for the next interview. 

Congratulations, you’re about to start on an exciting (and sometimes scary) journey! Luckily for you, you’re not competing with 100 graduates from Product Marketing University because no such school exists. I have seen successful transitions to product marketing from product management, sales engineering, consulting, corporate marketing, consumer brand management, and customer success.

My advice to you:

1. Do your homework about the product. Understand who the buyers are and what impact the product has on their work and their lives. Why does it matter?
2. Do your homework on the organization. There’s a lot of variability in what responsibilities are considered “product marketing.”
3. Prepare anecdotes that demonstrate critical thinking, communications skills, and direct experience that applies to the job’s responsibilities. For example, “In my role in customer success, I interviewed 10 customers about their usage of feature X, synthesized the findings, and presented them to our development team with 3 recommended product changes. Those changes were added over the next two product releases.”
4. Have writing samples at your fingertips.
5. Be ready for a homework assignment and mock presentation. More companies are incorporating these steps into their interview processes.