If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what?

I've seen PMM teams organized in many many different ways, and there really doesn't appear to be any one right way. It seems to be highly dependent on the needs of the business, the business model, business size, etc.

That said, what I have personally seen work well is when PMMs are able to have end-to-end ownership over a key area. Whether it be a specific product, or vertical, or product area - that ownership is critical. It allows the PMM to align to a set of KPI's that will become their north star in how they plan their GTM strategies. It is also helpful if the ratio of PMM to PMs is managable - no more than 5 PMs to 1 PMM.

From my perspective, ideal PMM org has full stack PMMs aligned to the product side, a PMM owning partnerships, APIs and wider ecosystem, a PMM dedicated to Sales Enablement/Competitive landscape (usually in larger orgs), and a dedicated PMM for pricing & packaging.