How would you go about using customer research to build out a buyer's & customer journey resource?
1 Answer
Axel Kirstetter
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • June 12
Start by conducting comprehensive customer research through surveys, interviews, and focus groups to understand the audience at each stage of their journey. Map out the typical stages a customer goes through, from awareness and consideration to purchase and post-purchase. Analyze data on customer touchpoints, pain points, and decision-making processes. Use analytics tools to track customer interactions across different channels. This research allows you to create detailed journey maps. Also, its worth contrasting a journey map with a service blueprint to see which one you really need
352 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What is the one research tool you can't live without?How do you recommend researching on a very limited budget?How do you translate market research insights into the right phrasing or "consumer speak" to reach customers effectively?Can you share best practices to do impactful market research on a tight budget?How do you drive culture change with market research? How do you start an effective Voice of Customer (VoC) program on a shoe-string budget?