How would you go about using customer research to build out a buyer's & customer journey resource?
1 Answer
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • June 11
Start by conducting comprehensive customer research through surveys, interviews, and focus groups to understand the audience at each stage of their journey. Map out the typical stages a customer goes through, from awareness and consideration to purchase and post-purchase. Analyze data on customer touchpoints, pain points, and decision-making processes. Use analytics tools to track customer interactions across different channels. This research allows you to create detailed journey maps. Also, its worth contrasting a journey map with a service blueprint to see which one you really need
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