How is the marketing team which you are part of structured? How does your role fit in?

ManyChat’s Marketing team is composed of Product Marketing, Content, Channel, and Events & Community teams. Product Marketing sits within the Marketing org and we all roll up to the CMO. We also have a cross-functional Growth task force composed of reps from Channel, Content and Product Marketing teams. I lead the Product Marketing and Content Teams.

I'm currently the Head of Product Marketing at Cisco Meraki. I also have responsibility for the Cisco Wireless product portfolio. In the Meraki business, Product Marketing is a core pillar of our Market Strategy team. Market Strategy encompasses:

• Audience Marketing
• Customer Marketing 
• Solutions Marketing
• Product Marketing

Together, we're ultimately accountable for Meraki's go-to-market strategy. From whom we target (Audience) and their unique priorities, to the unique value propostiion of our products and platform (Product and Solutions), through the customer lifecycle (Customer Marketing), we define the priorities, stories, and key themes for the department. 

I like to think of Product Marketing as the alpha and omega of marketing. We sit at the very beginning of the conversation, connecting with our customers interests and needs, and help educate their overall consideration. Later, we pick up these customers with our partners in sales and help straddle the final stages of the purchase process.