How have you managed to curate and centralize customer comments, queries and complaints so that it becomes actionable to you as a product marketer?
We have various customer-facing teams that communicate with customers each and every day. Unfortunately, they all have different processes and therefore customer comments and questions are not organized in a centralized location. Some use Salesforce to track items, others just keep communications within their emails, and some do not track these comments and questions at all.
Looking to see how you handle this for inspiration and/or ideas.
1 Answer
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • June 11
Another user asked a similar question. In terms of a tool for organizing and curating inputs, I recommend Dovetail. It takes time and diligence. There are two ways to take this. 1. for long-term planning purposes, where you need to spend the time developing your GtM strategy. Here, trend insights are critical. Over time analysis, that is. 2. for hero projects where quick fixes and wins matter. Whatever you choose to do, make sure it aligns with business priorities and goals
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