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How do you track the assets that you create for various teams - Social media, Campaigns, Sales Representatives, other forums, email marketing

I create multiple assets on a daily basis and although I have a set process of who the asset will go to - be it a one pager, carousel or a blog. How to track if the teams you are sending the asset to, are actually using it or not?
1 Answer
Carlos Seguín Lozano
Nextail Senior Director Product MarketingMay 14

Hi there,

It really depends on where are you hosting your files. Google Workspace? SharePoint? SalesForce? Each platform offers different levels of tracking and analysis.

Some ways I've used in the past are:

- Use a tool like docsend (simple) or sales content management platforms like highspot, Klue, also getaccept does that too and many others.

- Generate short urls using tools bitly or t.ly, then share that link

- Or else, if you use Google Workspace, I'm building a small add-on to...

  • Track how often each document is accessed and by whom.

  • Measure time spent on each document. Although probably not, not sure about the value of this.

  • Provide insights into which parts of documents are most interacted with… bit of a wishful thinking here, would see if I manage.

  • Generate reports directly within Workspace or wherever, a slack update could be nice…

I'll be happy to share when ready in exchange for honest feedback

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