How do you think about which features to make enterprise only?
1 Answer
AssemblyAI VP of Marketing • December 27
- “Enterprise” can mean so many different things to different people. An enterprise plan and enterprise customer are not always the same thing. I’ve worked at PLG-focused companies where Enterprise has actually meant more of a commercial or mid-market customer, and at other places where you’re working with true enterprises with tens of thousands of employees. The first step is being clear about who that plan is for and what they need. From there, it’s determining if each feature fits that ideal persona/company profile for the enterprise plan and if the functionality is built for customers like them. I really don’t recommend putting everything into enterprise for the sake of “differentiation” because it leads to really unclear packaging for the customer and they’ll feel like you’re gouging them on price.
- Tactically, a good rule of thumb is that security, administrative, and governance features are often enterprise-only. Things that give you organization-wide control or that a company would use to coordinate across multiple departments are often good candidates for enterprise plans.
1794 Views
Top Product Marketing Mentors
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Daniel Kuperman
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
Stephen Baloglu
Adobe Director of Product Marketing
Related Questions
How would you address the (often) #1 customer objection which is "Your prices are too high!"How do you create a consistent pricing and packaging framework for a broad product portfolio? What made you decide to choose Product Marketing over Product Management?When is an ideal time to prepare a change in pricing strategy and how does a PMM lead/join in on this decision-making before being asked to strategize messaging for the price change itself.When you make the decision to lower the price of a product, how do you address that change with existing customers (those who have paid the higher price)?How are pricing and perceived value of a product related?