How do you recommend surfacing customer/prospect/market/competitive insights and recommendations to the product and exec teams on a regular basis when standing up a new program? Any best practices for making it actionable?
Most PMM's I've worked with have done a great job identifying market signals:
New competitor release
New partner release
Analyst research published
Customer/prospect news
etc.
The challenge is synthesizing all these signals and quickly recommending action where necessary. I've seen teams capture these insights into a dashboard of some sort (maybe in Google sheets or a slide format), and also in Slack channels where they can flag frequent updates.
With exec readouts, some leaders may want to be a part of these channels and see the news as it comes in -- could create a channel like #competitor-news so they get the real time updates (and there are options to automate posting those updates from various sources as well). I've also found that those channels can be noisy so it's helpful to send out a weekly/monthly tl;dr with the top 3-5 takeaways -- and then link to the relevant channel or dashboard should someone want to dig in more. Most important if you take this route: keep the takeaways concise and directly backed relevant data!
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