How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly?
2 Answers
Daniel Kish
Conveyor VP Product Marketing • November 11
Someone is theoretically in charge of the product roadmap (Head of Product, CEO).
They're your best friend. Use them!
I find that a bi-monthly sync on state of the roadmap is helpful.
The agenda I would ordinarily run is:
- What's shipping in the next month
- How is that impacting the product vision for the next 12-18 months
- Are these tablestakes or differentiated feature ships
1021 Views
Jackie Palmer
Pendo VP Product Marketing | Formerly Demandbase, Conga, SAP • January 25
Product deployments should really not affect pricing significantly especially weekly changes. Really you should only focus on pricing and packaging changes for big feature additions which are probably at least in your monthly releases or maybe even only some of those monthly releases. So I would focus on the feature itself to determine if it merits a price/package adjustment and not tie it to a weekly/monthly release.
313 Views
Top Product Marketing Mentors
Morgan Joel
Intuit Head of Product Marketing, QuickBooks Live
Nisha Srinivasan
Sr. Product Marketing Manager
Stevan Colovic
Sharebird Product
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Surabhi Jayal
Sharebird Marketing Associate
Kelly Farrell
Intercom Product Marketing Manager
Claire Drumond
Atlassian Sr. Director, Head of Product Marketing, Jira and Jira suite
Meg Murphy
IBM CMO, IBM Systems
Natalie Louie
ICONIQ Capital Product & Content Marketing
Harsha Kalapala
AlertMedia Vice President Product Marketing
Related Questions
What is your approach to a new feature launch and how to price & package it in relation to existing plan tiers? We're rolling out a new pricing model. How do you drive adoption from your existing customers when pricing variables change?How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?How would you approach this product marketing interview assignment?How do you drive alignment across the exec team on messagingAny advice for creating a pricing strategy for a value-based B2C subscription product for a brand new company?