How do you plan for and adjust pricing/packaging when product teams deploy weekly/monthly?
2 Answers
Conveyor VP Product Marketing • November 10
Someone is theoretically in charge of the product roadmap (Head of Product, CEO).
They're your best friend. Use them!
I find that a bi-monthly sync on state of the roadmap is helpful.
The agenda I would ordinarily run is:
- What's shipping in the next month
- How is that impacting the product vision for the next 12-18 months
- Are these tablestakes or differentiated feature ships
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Pendo VP Product Marketing | Formerly Demandbase, Conga, SAP • January 24
Product deployments should really not affect pricing significantly especially weekly changes. Really you should only focus on pricing and packaging changes for big feature additions which are probably at least in your monthly releases or maybe even only some of those monthly releases. So I would focus on the feature itself to determine if it merits a price/package adjustment and not tie it to a weekly/monthly release.
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